Disrupt your market - but not your customers’ peace of mind.
This is a post about disruption. Not whether your business should do it or not – that’s a whole other area of expertise – but whether you should include it in your customer communications. Spoiler alert: no, you shouldn’t! There are much better words to use instead.
Oxford commas - all you need to know
Oxford commas are (briefly) back in the news. What are they, why do they matter, and really, who cares? All you really need to know about grammar’s most contentious punctuation point.
The Star Wars rule that really matters - and how it can improve your copy.
Yes, yes, Star Wars is all about the Hero’s Journey. But there’s a more important lesson that copywriters can learn from Star Wars and Harrison Ford’s thoughts on its rather ropey script.
Watch out for camels! What to do about copy by committee.
A camel is a horse designed by committee. Weird-looking, flat-footed, and bad-tempered - the perfect metaphor for any piece of copy or content that has too many authors.