Services.

  • Hero Content.

    Got ground-breaking research you want to show off? Planning a white paper that will set out your stall in the market? Or maybe a gated e-book to support lead generation?

    I will structure your arguments, work with the data to back it all up, add creative narratives, and tell your story – so your targets sit up and pay attention.

  • Regular Copy.

    Whether you want regular blog posts for your company website, posts for your LinkedIn profile, monthly newsletters, or customer stories that give real weight to your message, I can deliver all that - and more.

    I'll help you develop a narrative or series of stories that build over time and support your overall comms strategy.

  • Ghost Writing.

    Business leaders and experts with real insight are a great asset. But it takes time and effort to get innovative ideas on the page and out in the world.

    I work with experts so they can demonstrate their thought leadership and innovative thinking to the wider world through carefully crafted, ghost-written pieces.

  • Agency Support.

    Every PR, marcomms or content agency needs occasional temporary support. Deadlines pile up, a vital new-biz pitch takes over your time, or you’re onboarding new clients.

    If you’re temporarily short-staffed, I can join your team, get up to speed with your clients and their messages, and lighten the load – with maximum discretion.

  • Web Writing.

    Getting your website right is critical to your marketing, sales or lead-gen strategy. Whether you are planning a refresh of your existing site, or a brand new online presence, copy is just as important as design.

    I’ll help you get your message, words, calls-to-action, navigation and user journeys right - and your engagement levels soaring.

  • Copy Review.

    Nailed your copy, but want a second opinion? Not sure if you’ve nailed it? Need some native-speaker style?

    I’ll let you know. I’ll review what you’ve got, tell you where you’re going right, where you’re going wrong, and put together a plan for fixing it. Then I’ll give it the Carrington polish and perfect it for you.

Sarah Carrington - your journey to great content
 

Getting started

Getting on top of this content game can be daunting, especially when you have so many other calls on your time. Maybe you’re not sure what you need, or how to make it happen. You’re launching a new business, a new product or a new service but aren’t sure how to write about it. Or you know you’ve got great stories, but you struggle to tell them.

I’ve got you covered with messaging, planning and content development. Get in touch and we can discuss where you are now, where you want to be and what you might need to get there.

Make it happen.

This is 4D. My transparent, hassle-free process
for getting great copy.

  • Carrington content writing process - discovery

    Discovery.

    Finding out who you are and what you need.

  • Carrington content writing process - design

    Design.

    Planning content for your approval.

  • Carrington content writing process - development

    Development.

    Writing and editing until you're happy.

  • Carrington content writing process - delivery

    Delivery.

    Great copy that meets all your goals.