ENGLISH B2B CONTENT STRATEGIST
Content strategies and editorial judgment for
Swiss B2B
Don’t let AI content compromise your brand or your bottom line.
I’m a senior B2B content consultant based in Zurich. I write the documents LLMs can’t, apply editorial judgment to the content they can, and advise on the strategy behind it all.
Let’s talk about your project.
25+
years’ experience
17
years in CH
200+
business clients
20+
countries
Services to boost your business content
From concept to execution
Strategic content consulting
01
Define what to say and how to say it before you write a single word. Help your team communicate consistently with messaging architectures and thought leadership plans aligned with your business goals.
QA, oversight & humanisation
02
Human quality control for robust, on-brand business assets. Replace superficial content that sounds like everyone else with distinctive, credible copy that stands up to scrutiny.
High-stakes business writing
03
Complex, highly sensitive documents can’t be entrusted to the algorithm. Give your white papers, investor updates, ESG reports, regulatory submissions and more have the nuance and technical accuracy you need.
Conversion content
04
Close deals and build trust with your prospects. Turn your readers into leads and achieve your KPIs with persuasive copy for landing pages, case studies, web sites and direct mail.
Swiss-global localisation
05
English-language content that works for international audiences. Ensure your English content feels culturally right, is tonally perfect, and builds your brand credibility.
Want to say goodbye to
generic content? I can help.
Find out how today
English content for complex industries
When your product or service is genuinely impressive, your content should be too. I partner with technology companies that need to communicate their value more clearly, ensuring that technical sophistication is paired with commercial impact.
Technology &
digital infrastructure
If your content sounds too flat and cautious, you lose your audience’s attention. If it’s long on promises but short on detail, you lose credibility. I work with clients to get that balance right when addressing smart, sophisticated audiences.
Fintech &
financial services
Energy &
clean-tech
The energy transition creates a communications challenge: how to make ambitious claims without being accused of greenwashing. I help clients throughout the value chain to make evidence-based claims that keep audiences reading and withstand scrutiny.
Don’t see your industry?
If your business is too complex for a generalist agency and your AI tools struggle to differentiate you from everyone else, I can help.
I specialise in highly regulated, technically dense subject matter for informed, engaged audiences.
What customers say
“I’ve had the pleasure of working with Sarah for more than 20 years. She is one of the world’s leading business ghostwriters. A formidable intellect combined with natural flair means that she quickly and easily gets to grips with complex concepts to produce clear, publication-ready copy that leaps off the page and excites prospects into action.”
Alastair Turner, Global CEO, Aspectus Group“Sarah adds real value to every text she works on. She immersed herself remarkably quickly in our highly technical, standards-driven environment, always taking the time to understand context, audience and purpose. Collaborating with Sarah is efficient, enjoyable and has become an integral part of how we communicate.
— Michaela Ziegler, ahdis ag“Sarah is one of the best writers we’ve had the pleasure of working with. Her writing is genuinely a joy to read. In a world increasingly filled with AI-generated content, Sarah’s work stands out for its originality, depth and unmistakably human voice. She has strong editorial judgement and a natural ability to communicate complex ideas clearly and compellingly. We'd recommend her without hesitation to anyone looking for a writer.”
— Emma Walker and Valerie Weisenreder, Co-Founders, Monroe42“I’ve known and worked with Sarah for 20 years, and throughout that time she has been a trusted, dependable and highly valued freelance partner. Sarah has a real talent for quickly understanding a brief, finding the right tone and turning complex ideas into clear, engaging copy. I’ve particularly valued her professionalism, creativity and collaborative approach; she consistently makes the process easier and the final work stronger. Her contribution has had a lasting positive impact on countless projects, and it is always a pleasure to work with her.”
— Catherine Fearfield, Director of Growth Marketing, Zema Global Data CorporationAbout Sarah
A native English speaker, I worked in London PR and marketing agencies for ten years before moving to Lausanne and eventually crossing the Röstigraben to Zurich. Over the past two decades, I’ve navigated major marketing challenges, market shifts and technology innovations to help businesses from San Jose to Singapore communicate with impact.
Let’s have that conversation!
Tell me what you’re working on, and I’ll tell you if I can help
I don’t like getting the hard sell on a first contact — so I won’t do it to you.
This really is a no-obligation chat.